Passing Optimism

In yesterday's post about Jeff Fisher's offenses during his Titans tenure, I concluded that Jeff Fisher teams do not need to be anything but average in the passing game to succeed. After finishing 27th in the league in passing offense, many expected the Titans to make a big splash and sign a free agent or draft a WR with a high pick in the draft. The Titans did neither, but definitely have made some changes that will affect the passing game.

1. Mike Heimerdinger - new offensive coordinator. After being the offensive coordinator for the Titans from 2000-2004, Mike left to take the same role with the New York Jets in 2005, joining a sinking ship in Herman Edwards last season. For 2006-2007, he was offensive coordinator in Denver with his college roommate Mike Shanahan. When the Titans fired Norm Chow after last season, Heimerdinger was the only candidate they discussed, hiring him within 3 days of Chow's departure. During his first stint as Titans O'Coordinator, the Titans offense never finished below 15th in the league in total points. During this time, Steve McNair went from good to great, eventually claiming MVP of the NFL in 2003. The Titans made the playoffs 3 of the 5 years he was the offensive coordinator in Tennessee. Look for Heimerdinger to use Vince Young's legs more, to use more shotgun sets (all VY did at Texas was shotgun),



2. Wide Receiver personnel moves. Yes, there were a few. The Titans signed former Titan Justin McCareins, who played the last 4 seasons for the New York Jets. His best year with the Titans was 2003, when he snagged 47 receptions for 800 yards and 7 TDs in McNair's MVP year. He had a similar year in 2004 with the Jets, but then diminished each of the next 3 seasons before being cut. The Titans signed him to a 1 year deal, and are hoping his experience, particularly as a slot WR, will help VY and the other WRs improve. Additionally, the Titans re-signed their leading wideout from 2007, Justin Gage (pictured). The 6 foot 4 Gage had a big year with 55 catches in 2007, very impressive considering the Titans passing offense was 27th in the league. Gage is a tall guy with very good hands and route running skills, certainly entering his prime. If McCareins can be a steadying go to guy in the slot, allowing Gage to go deep a bit more, the Titans will definitely be tougher to contend with from the WR spot. Here is how the WR depth chart looks right now, best guess:
   












Definitely some optimism right now in Titans mini-camps, as well as on former top 10 pick Mike Williams from USC. Mike Williams has been criticized for a lack of work ethic, as well as being overweight. Supposedly he is "recommitted" and has lost weight - we'll see (he went to USC). If Williams can contribute while the other young WRs keep maturing, we could definitely see a big jump in production even though our WR core is unchanged. Granted, some websites only think the Titans have 1 WR in the top 50 in the NFL (Roydell Williams at #47).









3. Expanded backfield - The Titans now have a stable of Running Backs, each with different skill sets. On first glance, we have the "track stars", rookie Chris Johnson (in 2008 combine ran a 4.24 40 yard dash) and 2nd year player Chris Henry (ran a 4.33 40 yard dash at 2007 combine). Then there's the proverbial "thunder" of Titans leading rusher Lendale White. As a rookie, Chris Henry only played in 7 games, due in part to a 4 game drug suspension for marijuana use. Hopefully reefer boy sees the competition around him and will respond. He has size (6 foot 2, 230 pounds) and speed, and has the ability to catch the ball out of the backfield (6 catches in minimal action last year). Expect improvement for the 2nd year player out of Arizona. As for Chris Johnson, first thing you see is speed. Undersized at 5 foot 11, 200 pounds, this cat had quite the productive career at East Carolina. He averaged 37 receptions a year in college, as well as a stout 4.5 yards per carry. He was great in the return game also, versatility that will make him immediately helpful to the Titans. Lendale White had a solid year in 2007, leading the team in carries (304) and yards (1110). ESPN did a top 20 RB ranking for the NFL, and the 23 year old Lendale didn't crack it, despite finishing 12th in the league in rushing in 2007. An improving running game should open up the passing game for Vince and the Titans. Look for Heimerdinger to use more dual back sets, more shotgun looks for Vince, and more short passing plays specifically for running backs.

Of course, the single biggest factor to offensive improvement is Vince Young. Production fell way off for Vince in '07, after a Pro Bowl (alternate) year and NFL Offensive Rookie of the Year honors in 2006. Many say this decline was simply defenses catching up to Vince's game. Certainly that had a part to do with it. Norm Chow, the former offensive coordinator, is known for running his west coast offense without regard to a skilled, mobile QB like Vince. Word is their relationship was not the best, as it was well known that Chow wanted the Titans to draft Matt Leinart instead of Vince Young at #3 in the 2006 NFL draft.

Hopefully the guidance of the experienced and fresh offensive coordinator Mike Heimerdinger, as well as general maturation of Vince Young and the Titans WR/RB core, will all combine to improve the Titans offense. Look for a very solid season by Vince Young and the Titans, particulary in the passing game.

Fisher-Ball

(spreadsheets mentioned in post may not be viewable in email or RSS versions of this post - click the link in those spots, or view the blog site by clicking on the header picture in the email / RSS feed)

Sounds like Vegas money is against the Titans making another playoff appearance in 2008, with odds as the #19 team most likely to win the Super Bowl. Coming off a 10-6 season in 2007, earning a spot as a wild card in the playoffs, many think the young core of the Titans will only improve. Obviously not Vegas.

Most that doubt the Titans point to most glaring weakness on the team - passing offense. Vince Young had a subpar year certainly in 2007. The most surprising thing to many is that the Titans haven't seemed to try and upgrade their passing offense, particularly wide receivers. Despite having a passing offense that finished 27th overall in the league in 2007, the Titans signed no big names at wide out, and did not draft any WRs in the first 3 rounds of the NFL Draft. Why? Jeff Fisher has shown throughout his career that he doesn't need a top flight passing game or elite WRs to win in the NFL.

Some quick Jeff Fisher facts:

• Born in LA; played college ball for USC (not everyone is perfect)


• Played as a Defensive Back in the NFL, mostly a special teamer


• Background is defense, most of which was learned under Buddy Ryan, whom he played for and coached under


• Named to first head coaching job during the 1994 season, as coach of the Houston Oilers


• Still coach of the same franchise, entering his 14th season (longest tenured coach in NFL, 2nd longest in American pro sports, I believe to only Jerry Sloan of the Utah Jazz [1988])

Jeff Fisher's best teams were defensively strong teams. He's also had some good offensive teams, particularly with Steve McNair at the helm. Here are the seasons that Jeff Fisher's Titans made the playoffs, along with some defensive and passing stats (league ranks based on yards):

The 1999 team went to the Super Bowl, the famous "Music City Miracle" year. The 2000 team was easily the best team Fisher had, tops in the league in defense. Unfortunately that team lost to the Ravens in an ugly playoff game, despite being arguably the league's top team that year. 2002 ended with a lopsided loss in the AFC Championship to the Raiders, and 2003 was a close loss in the divisional round to the Patriots. In 2007, the Chargers sent us packing quickly. So in ranking these teams, I would put them in order of best to worst like this: 2000, 1999, 2002, 2003, 2007.

The common trait on good Jeff Fisher teams is easy to point out - they play defense, and have balance on offense. The passing game doesn't need to be great for Jeff Fisher to have a playoff team. Fisher teams have finished in the top 10 in the league in passing only 3 times (2001, 2003, and 2005). Only 1 of those teams - the 2003 team - went to the playoffs. That year Steve McNair won the MVP of the League, and you can tell that the running game was secondary.

Talk about a telling stat here in the spreadsheet below. Yes, you can argue against the use of attempts as a justifying stat, especially given the late game offense of winning teams being to run the ball. But this is interesting (league ranks):

Maybe this is why the Titans used their first round draft pick to take a RB in 2008 (Chris Johnson), after taking a running back in the 2nd round in both 2006 (Lendale White) and 2007 (Chris Henry). Jeff Fisher knows that running the ball and defense are more important factors to the Titans' winning than passing offense is.

The passing game issues need to be addressed, as 27th in the league just won't cut it. But improving from 27th to 15th (where I think the Titans can really do some damage if the running game and defense remain steady) is not such a leap as many pundits think it is. The next post tomorrow will have a profile of the Titans WR core, which I think will be much improved. I think you'll be surprised this next season at how much production the Titans get from the 11 WRs currently on the roster.